Big Brothers Big Sisters New Look is Here!




WOODSTOCK, September 18 – Potential lives within every young person. Yet hundreds of thousands of Canadian children and youth are still in urgent need of someone who will stand in their corner and ignite their potential.

That’s why the Big Brothers Big Sisters – a 106-year-old organization – is being reinvented and reintroduced to the world. The new look is a call to action for Canadians to be a part of something bigger, a movement to prove how critical relationships are to our success, mental health and wellbeing.

The logo’s three lines showcase the three players who help a young person forge a new path forward: the family, Big Brothers Big Sisters, and the volunteer mentor (the “Big”). The new look and brand reflect months of research and consultation with over 3,500 volunteer mentors, young people (“Littles”), parents and guardians, mentoring leaders, and members of the general public from coast to coast. Big Brothers Big Sisters of Canada worked with Bain & Co. and Barkley on the research and brand transformation.

“Mentoring is an essential service, impacting childhood brain development and creating positive cognitive, education, employment, and health outcomes,” said Kristen Ralph, Executive Director of Big Brothers Big Sisters of Oxford County. “Our modernization is meant to engage a new wave of volunteers and donors and give them an opportunity to make a true difference in this world, to change two lives: their own and the life of a young person.”

There are 166 children still waiting for a mentor in Oxford County. Our dream is that with more people, more volunteers and more donors involved, Big Brothers Big Sisters (BBBS) can ignite the power and potential of more young people in Oxford County.

A new brand launch video shines a light on the power and potential of youth: The organization is spreading this message far and wide, encouraging Canadians to step up and join the mentoring movement. We are bigger together.

We want to thank Creative Images Hair Studio in Woodstock for helping us reveal our new look, by donating and putting in teal hair extensions for our staff.



Big Brothers Big Sisters of Oxford County enables life-changing mentoring relationships to ignite the power and potential of young people. This year, we celebrate 50 years of mentoring in
Oxford County. Last year, we worked with almost 400 young people to ignite their potential. Investing in young people’s futures pays off, with a social return on investment of $23-to-1 through improved economic, health, and social outcomes. For more information, visit

Media Contact:
Kristen Ralph
Executive Director, Big Brothers Big Sisters of Oxford County